Markup Calculator
Calculate selling price, profit margin, and profit from cost and markup percentage.
Result
—
Enter cost and markup percent, then click Calculate.
Markup adds a percentage to cost. Keystone pricing is 100% markup (double the cost).
Product or wholesale cost.
Percent added on top of cost.
See selling price, profit, and equivalent margin.
Wholesale cost $50 with 50% markup.
Selling price is $75.
Confusing 100% markup with 100% margin
Fix: 100% markup is only 50% margin.
Ignoring competitor pricing
Fix: Markup sets a floor; market price may require adjustment.
Calculate selling price, profit margin, and profit from cost and markup percentage.
Result
—
Enter cost and markup percent, then click Calculate.